Following a fantastic shoot with a wonderful cast and crew in early July, our brand new commercial for Mackney Photography's POP! has landed! Inspired by the superhero themed portrait photographs Mackney has just launched, we were tasked with bringing the concept of mini superheroes to life in a fun and creative way. The end result is a tongue-in-cheek story of a young superhero boy who comes to the rescue, shocking his mum as much as all the onlookers as he strides towards an 'immovable' object, lifting it with ease above his head. Take a look!

The commercial was a hit online and has received to date 30,000+ views online via Facebook and Youtube. We were excited to learn recently that the advert is playing in the Showcase Cinema De Lux in Derby on all 12 screens to promote the launch of the POP! shop in the Intu Shopping Centre, Derby. We've received some terrific feedback and our thanks go to the whole cast and crew for pulling out all the stops to make this happen!

We've got some fantastic behind the scenes photos taken by Jason Parrish of Arctic Productions up on the YSP Media Facebook page, you can check those out here. If you'd like to see more of the making of the commercial, have a watch of our behind the scenes video of the shoot below for more on how it all came together!